Brand building is business building
Creative brand building is the difference between a logo and the experience of your brand. Brand is the bridge between your vision, the business identity and your customers. Our award winning brand design is built upon creative strategy. It provides the foundations for authentic, engaging and clearly communicated brand experiences.
Essentially, a brand tells a story – your story, the story of your business, your product, or your service providing your customers with an experience of who you are. Your brand is the vehicle for communicating the big idea of your business. It speaks of the who, what, where and why of your business as well as conveying your business personality, identity and reputation.
Before we even pick up a pencil (yep! we still use pencils) we want to know what the big idea of your business is, what sets you apart and what is at the very heart of your business passion.
- We start with the brand workshop. This is where we find the big idea in your business by guiding you through a creative and collaborative process of brand discovery.
- Now we can get to work exploring your brand, how it looks and feels. This may include a logo, symbol or mark. It includes imagery, language, tone and style.
- We then provide you with a ‘Hive Flying Brand Blueprint’. This is visual expression of your brand and may include graphics, photography or art directed images, stationery and promotions, signage and place making as well as publications, marketing communications and full digital business solutions; websites, apps and social media.
Once your brand voice is out in the marketplace, it is important to make sure that there is a consistency with the visual brand message you are communicating. A strong brand identity applied consistently over time will help to cement and grow your reputation with your customers as well as providing a clear and consistent corporate image to your employees. We also offer brand management packages which mean we become your brand heroes helping you put together strategies for how to keep you brand tight, fresh and ‘on brand’.
“The power of a brand derives from a curious mixture of how it performs and what is stands for. When a brand gets the mix right it makes us, the people who buy it, feel that is adds something to our idea of ourselves” Wally Ollins – On Br@nd
I have an obligation FREE creativity 'readiness' guide for you.
I acknowledge you for the journey so far and want to learn more about where you are headed.
Please drop me an email and I will send you an absolutely no-obligation assessment guide to discover where you are at right now on your creative journey.